Here is a list of the reasons & types of unfair, negative reviews that are most likely to be removed from your Google Business Profile: 

False Information:

The review contains demonstrably false information: Statements that are assertions of fact and materially false, excluding opinion, will be removed for violating Google’s content guidelines.

Failing to Focus on Personal Consumer Experience

The review fails to focus on a reviewer’s personal consumer experience: If a review is about someone else’s experience, disputing another review, is about the wrong business or appears to be plagiarized, it will likely be removed by Google.

Inappropriate &/or Offensive

The review includes inappropriate and offensive content: Inappropriate and offensive content includes hate speech, threatening language, lewd commentary, and private information about employers, employees, and even patrons.

Conflict of Interest or Bias:

The reviewer has an evident conflict of interest or bias: Reviews that exhibit an apparent conflict of interest include reviews by former competitors and employees, persons affiliated with the business, and reviewers who are clearly receiving financial compensation or other incentives for posting the review.

Fake Engagement 

Contributions to Google Maps should reflect a genuine experience at a place or business. Fake Engagement is not allowed and will be removed. 

This includes:

• Paying, incentivizing or encouraging the posting of content that does not represent a genuine experience.
• Content that is not based on a real experience and does not accurately represent the location or product in question. 
• Content that has been incentivized by a business in exchange for discounts, free goods and/or services.
• Content that has been posted by a competitor to undermine a business or product’s reputation.
• Content that has been posted from multiple accounts to manipulate a place’s rating.

We understand you want to see removals right away, but the review removal process can be lengthy. The removal process is indefinite and the time it takes to remove a review is different for each review being challenged.

Each challenge that is submitted can take potentially 30-45+ business days for a resolution to be received from your review sites, and many reviews need to be challenged several times before a positive removal response is received.

If your review is denied removal, We will re-submit an indefinite number of escalated challenges in an attempt to remove the review in question (this is are our secret sauce & why we can successfully remove many negative reviews (even those with legitimacy scores of 8-9. 

An indefinite number of escalated review challenges can occur if the previous escalated challenges are denied removal. These additional escalated challenges are reviewed and analyzed again by our review team and then resubmitted. 

Google have their own processes to handle review removal requests and the timings between challenges for each review may differ. 

The reason why we charge per annum is because removing reviews is a long and arduous process that requires multiple escalations and efforts.